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Congratulations, Nigeria successfully completed its presidential election!

2015 began with increased business activities for the Marketing Communications industry in Nigeria with the industry recording early gains as a result of election advertising across the country.

For instance, in some locations in Lagos, billboard sites that were previously no-go areas for regular advertisers suddenly became strategic sites for political parties and campaign organizations to place adverts for candidates vying for elective positions at the state and federal levels.

The gains even increased further for ooh agencies with the shift in elections dates. Many Ooh agencies smiled to the banks for no faults of theirs that’s if they received full payment before the announcement of presidential results.

For ooh agencies that are yet to receive payment and the party or candidates failed to win, keep faith and hope they see reasons to pay as it was no fault of yours and also pray they win in the March 11^th governorship election.

Whatever category you fall into, I’m sure you supported your client with votes also aside exposing their campaigns.

For parties and politicians that won, it is highly likely to expect a campaign contract extension or renewal with ooh agencies; even if it’s just to flaunt their hard fought victory at the polls and new status as the new party in power at the national or state level or show appreciation to its supporters for voting for their candidates and parties.

Now that the palpable tension, apprehension, anxiety and heated debates are over, regular advertisers and loyal clients whose campaigns in some cases were stepped down for political campaigns, will be rewarded with extension of campaign exposure.

For regular advertisers, media buying in Q1 has been a “Wait and See” game or approach with ooh agencies and other businesses in Nigeria. At some point, questions such as “are you not in this country?” were asked by decision makers from advert executives seeking advert placements; which simply means: buying is on hold until the election cycles unfold or end. And for some that chose to be diplomatic they simply just said “we are still planning or financial year hasn’t ended yet.”

Whatever the case is and their reasons, the game is over and the winner has emerged.

My question is are we going to witness unprecedented OOH orders beginning from the second quarter now that Nigeria have decided GMB?

Congratulations to our president elect from all of us at DU opensource.