#DUBrandStories

When Speed and Reach Matters

The effectiveness of a tactical campaign is measured by its “Speed & Reach.” We recently teamed up with Pampers to deliver such a campaign which spanned major transit routes across Lagos.

Promotions Rule the World

In the consumer goods business, promotions are important tools for rewarding consumers and trade partners; but effective communication using the right platform is required to reach a wide audience.

So Klin wanted to reward its loyal consumers, so we recommended transit advertising along strategic routes to get the word out to the widest possible audience.

Taking a Premium Brand to the Masses

Working for a market leader requires being on top of your game under pressure and delivering excellent value.

During the 2015 end-of-year festive season we teamed up with Peak to take its premium brand to the masses along key major transit routes across Lagos.

When targeting the young and upwardly mobile generation, you need to deploy your advertisements in strategic locations that reaches both the working class & students.

Which was what we did when we teamed up with Airtel to target Android smartphone users.

When promoting a revolutionary product, you need a medium that is ubiquitous to get the attention of early adopters.

That’s why we recommended transit advertising to the management at Samsung for the launch of the Samsung Triple Filter Air Conditioning System.

Working with big brands or market leaders means paying extra attention to detail.

In teaming up with Milo, we had to ensure that the final color output on the materials printed matched the Milo green.

How do you get people to make the most of their debit cards in a city where cash king? One word: Promotions!

We teamed up with Verve to take its promotion to professionals, entrepreneurs and students along major commuter routes in Lagos.

Building a personal connection with the right audience in the right environment and at the right time can be a daunting task. Especially when they are on-the-go-consumers. With the right budget and the right out-of-home advertising partner, this daunting task can be executed effortlessly.

As part of its ongoing marketing communications activities, the Dano team reached out to DU Opensource to tap into its expertise of on-the-go-consumers. We recommended the placement of the Dano Cool Cow Instant Milk brand on a stellar and trusted media platform, the transit media, in Lagos and Abuja.

With this campaign the Dano brand message was reinforced on the minds of loyal consumers, while persuading new consumers.

Reach building media connecting and engaging busy-on-the-go consumers with Orijin Zero.