Timing Is Everything in OOH Planning and Buying!
Buying media space is a complicated business. Each medium has its own market dynamics, which can be incomprehensibly different, not to mention of seasonal variations and an ever-changing economic climate.
Without some knowledge of the basics, it can be difficult to achieve the best value for your OOH spend.
DU opensource was borne from a desire to simplify the buying and execution process of outdoor advertising and make it accessible to businesses of all sizes. The bedrock of this is our complete list of OOH media solutions for advertisers’ day to day advertising challenges. Whether it is intense exposure in major markets, commercial cities or metropolitan areas, we have a unique way of reaching regular, sought after and on the go consumers.
With outdoor media, more so than for most other advertising, buying well enough in advance is the key factor. Outdoor advertising sites are a finite resource – each billboard site can only be sold to one advertiser for each time slot. Unlike the pages of a newspaper, it is not possible to create more space for that specific audience at that specific point in time. This makes it important to understand how the market works, to ensure you get the best locations to fit your campaign requirements and objectives.
So how does the outdoor advertising market work?
The majority of outdoor advertising sites across Nigeria are sold in first-come first-served basis. We help advertisers filter through billboards inventory in specific locations based on needs, requirements and objectives. Examples include FMCG (near large markets, malls and supermarkets). Telecoms: Entry points to major cities, busy roads with high impact traffic and densely populated areas. Institutions of higher learning and university campuses).
There is also Transit Advertising (the perfect media to reach 70% busy on the go consumers) which is available geographically to provide maximum coverage of an area’s population. Transit media makes it easier for demographics and geographic target advertising with measurable gains. Transit advertising is a cost effective and efficient means of advertising with a huge ROI. This form of advertising is recommended for businesses of all size especially brands with low marketing budget yet desired significant campaign reach and mileage nationwide.
Terminology aside, all this means for businesses is that huge chunks of inventory can disappear when just one or two large advertisers commit their media budget. This becomes a problem if you require a specific billboard site. You know that billboard down the road, just outside your main competitor, facing traffic and pedestrians headed in your direction? Your best chance of securing it, when you want it, is to plan well ahead of the crowd by talking to DU opensource for expert opinions to make educated and informed decisions.
The bottom line is timing is everything when you are planning or buying OOH media. The further in advance you can plan, the better your chances of securing the billboard and advertising spaces on mass transit buses of your dreams. DU opensource make the entire process seamless!
For enquiries on how to SAVE 30% OFF on any of our OOH media platforms. Please CLICK the button to claim your discounts or call 01 342 7023, 0803 413 9103, 0802 583 2923 to share your campaign brief.
Promo ends September 2015.
Thank you for your continued patronage!