The Power of Transit Advertising
The Power of Transit Advertising
Transit advertising is one of the most powerful methods of outdoor advertisement. Most of advertisers especially small businesses don’t know what exactly transit advertising is all about and how they can leverage on the benefits and advantages the medium offer.
Some years ago, our company proposed transit advertisement to a global payments technology company for one of its products in Nigeria. The company thought it was a nice idea and referred our marketing team to their media agency in Nigeria. After an inspiring and convincing presentations, we thought it was, we were told the product is a premium and niche product and do not consider transit media as a suitable communication platform for it. Regardless of the outcome, we still thanked them for the opportunity.
We knew a few things did not connect with our presentation, perhaps the decision maker did not see valuable reasons in our presentations to put the product campaign on transit buses, something they haven’t done before then or he wasn’t convinced with our value propositions. A few months later the same product campaign was on several mass transit buses virtually on all the major routes in Lagos metropolis. Though the project was eventually executed by another vendor, we were satisfied they finally bought the idea. Since then the product campaign has remained consistent on transit buses.
Some advertisers and media buyers deny their brands and clients the benefits of transit advertisement due to misconception about the platform. Some advertisers do not know where to buy, what it entails and what make a great transit advertising campaigns. Whose OOH agency has the requisite set skills and team to deliver impressive transit campaigns? All of these questions will be answered in this article.
Let’s come to our first question of what actually is transit advertising? Transit advertising is an alternative outdoor advertising media installed on the body surface of mass transit buses. Although this site is a large format, it is advisable keep your copy simple. A bold message accompanied by a strong image and branding is the best way to gain maximum response. Light fonts can be hard to read. If you do use a light font make sure there is a high contrast in colour with the background.
Transit advertisement campaign print is made of Self Adhesive Vinyl SAV. The SAV material is installed by a trained and experienced installer on the display areas of bus with the help of ad layout to avoid a mix-up.
Great Transit Advertising consist of high quality SAV print material for high quality output, final colour (original brand colour) , neat installation, smooth and dent free display area of bus and excellence supervision. Exceptional quality do not just happen, they are carefully designed and planned out so that nothing is left to chance and every variable is considered and calculated accordingly.
Transit advertisement traditionally offer brands the opportunity to advertise on city mass transit buses. It is a medium that reaches an economically active market through a high viewership frequency, making it an effective means of communication.
As media platforms evolve, transit media has really come into its own. While options for advertisers may have been underwhelming in years gone by, today’s industry is slick, creative and professional. This large mobile billboard goes where your audience goes, delivering exceptional impressions with unbeatable recall rate.
However, choosing the right OOH Company for your transit advertisement can seem like a daunting task. Attention to details, speed, careful planning and bottom-line value are core propositions of DU Opensource; which is why agencies like Starcom Media, Posterscope Nigeria, Universal McCann etc and countless direct clients rely on us as their trusted Transit Media Partners TMP. Working with big brands and market leaders means paying extra attention to details.
Advantages of Transit Advertising
- Reaches high crowd density locations
- Generates valuable frequency
- Produces dynamic results
- Informs and influences
- Cost effective with higher ROI
- Ensures higher retention rate
- Increases visibility
DUopensource is a start-up outdoor advertising media agency managed by young and savvy minds. Our vision is to build innovative OOH media solutions that guaranty Return on Investment for advertisers. Over the years we have been working with different category of brands and advertisers and have successfully delivered their campaign objectives. These results have kept us in business since 2008 till date. Feel free to contact us any time at 01-3427023 or send us an email at [email protected]
Thanks once again for your time and consideration as we look forward to speaking with you soon.
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