Race Ahead in 2016
Happy New Year. Trust your year is off to a great start.
2016 is undoubtedly a year in which entrepreneurs, business executives and employees would require extraordinary courage, guts and faith to pull through going by economic predictions from all over the world; particularly from an oil exporting country like Nigeria.
Crude oil prices are at its lowest in a decade and with Nigeria depending largely on oil revenues to fund its budget, a lot of uncertainties abound. News coming from economic analysts point to the likelihood of inflation, devaluation of the Naira, loss of jobs and suffering across the land.
For the outdoor advertising industry and media owners, it’s a continuation of what started in 2015 where around 70 percent of outdoor media structures were without campaigns. Mostly, thanks to falling oil prices and the crumbling economy. Cancellation of existing campaign contracts became a common occurrence. Media platforms that were once the toast of advertisers littered strategic locations across the country with no sign of life due to massive cuts in advertising budgets by many brands.
With this gloomy picture comes the need to “THINK OUT OF THE BOX.” The time to CREATE, INNOVATE and begin the RACE to financial and economic freedom not based on lacklustre economic predictions or government budgeting is now. It’s good time for LEARNING and NEW BEGINNINGS!
Have a prosperous and rewarding 2016. #HAPPY2016
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