How to Leverage On the Opportunity Presented by Nigeria’s Economy
As a forward thinking out-of-home (OOH) agency we have been following and monitoring economic and business developments in Nigeria closely. We have adapted new service measures to meet advertisers’ needs with lean resources.
The current economic situation in Nigeria provides SMEs with new opportunities in so many areas. During this season, we have had to pause; reviewed, retooled and repositioned our team and service lines to effectively and efficiently deliver unmatched OOH media services that resonates with the needs and costs of advertisers. We believe this is the way to go right now as companies big and small embrace the tough times.
Regardless of how bad the economy may seem, people still buy and sell. Advertisers still have needs to fill, and DU opensource has got products and services that meet those needs. Our renewed pledge means delivering more impressions, visibility, mileage and value for every kobo spent on OOH media with us.
Our direct partnership with media owners gives us unrestricted access to new and refurbished mass transit buses for transit advertising without trip disruptions, distorted or tattered ads. The partnership translates into 30 percent increase in impressions and visibility reaching over 95% of busy on-the-go consumers who now rely mostly on public transports for their daily commuting. An added value for brands and advertisers!
Recent findings show an upward surge in passengers commuting by public transports in major commercial cities nationwide due to the recent hike in fuel pump price. A lot of people now prefer public transports instead of driving frequently to cut costs and mitigate the biting economic crunch.
The rise in passengers using public transportation means more impressions and increased visibility for brands using the medium for advertising. The benefits and ROI are overwhelming. Obviously the benefits outweighs the cost much less compared to other forms of OOH media. As the economy bites harder and advertisers are cutting advertising budget it is only logical to invest in result oriented and measurable OOH media.
Gigantic and iconic media assets are less fancied at the moment due to their premium price tags except for a few “big” brands for strategic reasons. Spectacular billboards, 48 sheets, rooftops, transit media (bus branding) and lamp poles etc. in strategic locations is the way forward for brands with shrinking advertising budget if they must play in the OOH space- where the real game is to remain top on consumer minds.
More than ever before, we deliver speed and value to the bottom-line conscious in our renewed approach to service delivery. Paucity of funds in the economy demand increased value and bottom-line from buyers and sellers alike. Prompt payment by advertisers will encourage OOH companies to focus more on delivering value for their clients.
Understanding our clients’ deepest felt needs is now a top priority for us and key to understanding the value of what we have to offer.
We have embraced a mindset to relentlessly pursue new opportunities, open to new ideas and become experts on what advertisers need and want.
So, wouldn’t you rather advertise with us?
Click here to learn more about the Advertise Now and Pay Later service or talk to a member of the DU opensource team for personalized quotations designed strictly for low budget advertisers by calling +234-1-342 7023 or Click Here to drop a message.
For other enquiries: Talk to a member of the DU opensource team by calling +234-1-342 7023 or click the button to drop a message.