5 Questions You Should Ask When Looking For An OOH Company
Whether you’re a startup or an established company, adding an out-of-home (OOH) advertising element to your marketing and communication campaign activities is a smart move. However, choosing the right OOH Company for your business can seem like a daunting task. To make the process easier, we’ve compiled 5 questions you should ask when looking to hire an OOH agency:
1. What industries do you work in?
Every industry is different. You want to make sure that the OOH Company you go with understands your industry and the demographic you are trying to attract. Going with an agency that has experience in your industry means less time will be spent learning your business and more time will be spent executing your campaigns. It also reduces the occurrence of mistakes.
2. How do you report our growth?
As simple as it sounds, this question is rarely asked. Reporting is vital to understanding the progress (or otherwise) of any advertising campaign. You will want to make sure that the OOH company you choose sets up monthly or weekly “check ins” to report “Proof of Performance” on the status of each campaign. While this might seem time consuming, it is necessary. These reports will show you exactly what is working and what isn’t so that you know the true value that the OOH Company you hired is providing.
3. Who will manage our account?
Structure is very important in any client-agency relationship. The OOH agency you choose should have a dedicated team lead that manages your account. That way, you, as the client, would not need to call multiple people to get answers.
This person is usually called the Account Manager or Client Service Executive (CSE). He/she will be the person interfacing with the client on behalf of the OOH agency and the team. It is the responsibility of the CSE to maintain and improve relationship between the client and the OOH agency. This makes communication between both parties as efficient as possible.
4. Can they show us how their work has helped other brands to grow?”
It is usually standard to ask for case studies or job references when choosing an OOH company. However, you should take that another step by asking the OOH Company to walk you through their entire process and their media assets, state or national permit to practice or manage outdoor advertising agency. Reputable OOH agencies with exceptional track records of results won’t hesitate to show you how they have helped brands (#DUBrandStories) increase their market share.
5. Are they professionals or Quacks?
Too often, you find advertisers who make hasty selections of media vendors or suppliers without conducting background checks. Nothing can be as disastrous or embarrassing as discovering you have been dealing with an incompetent OOH company whose poor performances only become obvious at a later stage. Below are a few documents to be on the lookout for to determine the competency of the agency:
- CAC Registration
- APCON certificate of C-level management staff
- Active member of OAAN
- State permit issued by State Signage and Advertising Agencies ( State regulators of outdoor advertising practice)
- Known physical office address and key personnel contact details
- Media assets own and manage by the agency..
- Audited financial reports and tax clearance certificates as a responsible OOH agency.
To for more useful tips on the OOH industry, connect with us:
On Twitter: @DUopensource |
On Facebook: facebook.com/Duopensource |
On LinkedIn: Linkedin.com/company/du-opensource |
On BBM: C003C44CF
For other enquiries: Talk to a member of the DU opensource team by calling any of the following numbers +234-1-342 7023, 0803 916 3770, 0808 559 7663 or click on the button to drop a message.