As partners in progress, our belief for sustainable business built on mutually beneficial business relationship informed our decision for “Advertise Now and Pay Later”.
Today, Nigerian economy is faced with a precarious situation ranging from paucity of dollar for imported goods, falling naira value against foreign currencies, poor power supply and rising inflation. The hardest hit are those in the manufacturing sector and by extension the outdoor media practitioners.
As a caring and passionate OOH agency, we came up with “Advertise Now and Pay Later” to provide temporal relief for advertisers planning OOH campaigns but are constrained by scarcity of funds due to dwindling sales.
Advertise Now and Pay Later enables advertisers advertise OOH campaigns to consumers on all our OOH platforms on agreed extended payment conditions on a later date. The service allows for smooth implementation and uninterrupted OOH advertising plans. We understand the importance of marketing and advertising as the core of consumer goods. As stakeholders we are to ensure they succeed knowing well that their success is our success.
Advertisers need not to delay their OOH campaigns due to inadequate funds, we are here to provide the necessary assistance to ensure their campaign reach consumers. Advertisers can attend to other pressing financial needs while we focus on getting their campaign across to ready to act consumers.
This package is available on all our OOH platforms and is valid from March 1st April 30th 2016
Happy New Year. Trust your year is off to a great start.
2016 is undoubtedly a year in which entrepreneurs, business executives and employees would require extraordinary courage, guts and faith to pull through going by economic predictions from all over the world; particularly from an oil exporting country like Nigeria.
Crude oil prices are at its lowest in a decade and with Nigeria depending largely on oil revenues to fund its budget, a lot of uncertainties abound. News coming from economic analysts point to the likelihood of inflation, devaluation of the Naira, loss of jobs and suffering across the land.
For the outdoor advertising industry and media owners, it’s a continuation of what started in 2015 where around 70 percent of outdoor media structures were without campaigns. Mostly, thanks to falling oil prices and the crumbling economy. Cancellation of existing campaign contracts became a common occurrence. Media platforms that were once the toast of advertisers littered strategic locations across the country with no sign of life due to massive cuts in advertising budgets by many brands.
With this gloomy picture comes the need to “THINK OUT OF THE BOX.” The time to CREATE, INNOVATE and begin the RACE to financial and economic freedom not based on lacklustre economic predictions or government budgeting is now. It’s good time for LEARNING and NEW BEGINNINGS!
Have a prosperous and rewarding 2016. #HAPPY2016
Nothing changes one’s world view or life trajectory like having a challenge or a burden. For me, the burden of becoming an entrepreneur in Nigeria has been interesting and quite transformative.
I became the founder and chief executive of DU opensource, an Out-of-Home Advertising company, in 2008, and I must say that my ascension to the position (in particular the events and challenges) and the years that followed have helped broaden my understanding of the challenges of being a start-up or an entrepreneur in Nigeria.
My entrepreneurship journey began early in life, as my aspirations and dreaming began while in the primary school. My mother took notice when I engaged in petty trading: selling kerosene in bottles and locally made soda soap in the village markets. Not “for want of means” but because I wanted to acquire basic selling skills and business knowledge.
She would always encourage me each time I came back complaining of losses. She advised me to ensure that my pricing was appropriate and to avoid selling below cost price because I wanted a quick turnover. These basic business advises would go a long way in preparing me for bigger business challenges.
After several years as an employee traversing the length and breadth of Nigeria as a Sale Executive for some companies, I decided to start the planning process of setting up my company in 2005. I thought I had learned a few things about business and I have gathered the necessary skills needed to run a business.
I started by putting my business ideas together, wrote a business plan with fantastic financial projections. I named the company, got the business name registered as an enterprise with the Corporate Affairs Commission. I opened a business account for the company with a new generation bank and was now ready to rollout but got constrained by lack of operating capital, office space, office furniture and equipment.
With nowhere to turn, I decided to approach the bank where I opened my business account for a loan but my application was turned down. I went to another bank and this time I demanded to see the branch head. The first gate keeper demanded to hear my brief first before she would let me through. I reluctantly told her about my business idea and my mission to the bank. She, too, reluctantly sent me to a SME unit where I met a fellow who began our discussion by asking how old I was. I answered.
After which, he asked if I was living with my parents or alone; to which I answered that I was living alone. He then asked if I was married or planning to get married soon given my age, at which point I sensed something was wrong, and that this man was out to mock and insult me and my “well written business plan.” I was wondering why he began by asking me questions about my private life instead of questions about my business plan. He then said he was sure I was looking for money to rent a house and get married.
At this point I couldn’t bear his insults any longer I walked out of the bank and began marketing my service from my single bedroom apartment and the big break came in less than 6 months the same year. The rest is history as they say.
All these events have helped shaped my mental strength as well as business and leadership skills over the years as I conquered one challenge after another in the course of doing business with several companies in and out of Nigeria.
The truth is that there are endless challenges facing entrepreneurs in Nigeria: from access to capital; to energy supply; to skilled labour; to regulatory hurdles; and to the unwillingness of financial institutions in Nigeria to lend to start-ups and SMEs. These challenges are enough to dampen one’s spirit if one does not have determination. It is even more difficult for an unprepared entrepreneur who ventures into business out of frustration or due to a lay off.
If our government would pay close attention to the SME sector of the Nigerian economy and ease access to capital for those with genuine business plans or proposals, the continuous upsurge of unemployment would be replaced gradually with availability of jobs.
I dare say that the Nigerian market for many sector remain untapped. Recently, I read about a house bought by a popular Nigerian blogger (Linda Ikeji) in an exclusive location (Banana Island) in Lagos said to worth about half a billion Naira ($2.5M). That is a successful start-up made in Nigeria and there are many like that out here.
After I read the story I received inspiration to see vast amounts of wealth domiciled in Nigeria as a result of opportunities not seen by many or the failure of many to make an attempt.
The burden and challenge of entrepreneurship in Nigeria requires a fearless spirit; boldness; uncommon courage and determination. The government cannot take away all the challenges but it can create an environment where more success stories are possible.
Welcome to the “Ember Season” the period sales and marketing activities will take centre stage. Smart business owners are already planning ahead, which means that this is the time of year to be thinking about generating sales and growing your business during the upcoming holidays.
Businesses in Nigeria will seize the opportunity to ramp up sales deficits occasioned by slow business activities in the country as a result of the general elections and delayed formation of cabinet ministers that will drive fiscal and economy policies of the new government.
Expectedly, promotional campaigns announcing price cuts and discounts will dominate the market space. Interestingly, only a few and well planned campaigns deployed on the right media platforms will receive consumer attention and reach targeted audience.
Communication messages meant for outdoor platforms need not confuse target audience than call-to-action message. While these attributes are necessary and essential for a successful campaign, it is important to consider the media platform that will convey the message to the target audience.
Outdoor media platform play an essential and important part in a successful promotional campaign this period if properly planned and deployed strategically for maximum reach effect.
The choice of outdoor medium is best for the season being a period when we witness increased human and vehicular movements, gridlock traffic involving busy transport routes into city centres, Central Business Districts, major retail markets and shopping malls. Campaign deployed on outdoor mediums on these routes would reach targeted audience and would be seen by consumers with guaranteed ROI and high conversion rate.
70% of Nigerians relies on public transport. Commuters alike spend an average of six (6) hours daily to and from work. To deliver maximum reach for your brands this season, we have designed OOH media services to make savvy brands engage consumers and holiday shoppers with our various OOH platforms.
Transit advertising, the Kick-ass alternative ooh media and other ooh mediums commands the ability to reach over 70% hard-to-reach and on-the-go customers at a budget friendly price with unmatched ROI.
VALUE ADDED PROPOSITION
Our trained sales executives are available to take your order and offer expert opinions on which outdoor mediums are best suited for your specific needs or audiences.
To beat the rush, click on this link to place your order early and lock in availability.
For further enquiries, please call 01-342 7023, 0803 916 3770, 0808 559 7663, 0802 832 5833, 0803 413 9103 or click on button to send us a message or have us call you.
Buying media space is a complicated business. Each medium has its own market dynamics, which can be incomprehensibly different, not to mention of seasonal variations and an ever-changing economic climate.
Without some knowledge of the basics, it can be difficult to achieve the best value for your OOH spend.
DU opensource was borne from a desire to simplify the buying and execution process of outdoor advertising and make it accessible to businesses of all sizes. The bedrock of this is our complete list of OOH media solutions for advertisers’ day to day advertising challenges. Whether it is intense exposure in major markets, commercial cities or metropolitan areas, we have a unique way of reaching regular, sought after and on the go consumers.
With outdoor media, more so than for most other advertising, buying well enough in advance is the key factor. Outdoor advertising sites are a finite resource – each billboard site can only be sold to one advertiser for each time slot. Unlike the pages of a newspaper, it is not possible to create more space for that specific audience at that specific point in time. This makes it important to understand how the market works, to ensure you get the best locations to fit your campaign requirements and objectives.
So how does the outdoor advertising market work?
The majority of outdoor advertising sites across Nigeria are sold in first-come first-served basis. We help advertisers filter through billboards inventory in specific locations based on needs, requirements and objectives. Examples include FMCG (near large markets, malls and supermarkets). Telecoms: Entry points to major cities, busy roads with high impact traffic and densely populated areas. Institutions of higher learning and university campuses).
There is also Transit Advertising (the perfect media to reach 70% busy on the go consumers) which is available geographically to provide maximum coverage of an area’s population. Transit media makes it easier for demographics and geographic target advertising with measurable gains. Transit advertising is a cost effective and efficient means of advertising with a huge ROI. This form of advertising is recommended for businesses of all size especially brands with low marketing budget yet desired significant campaign reach and mileage nationwide.
Terminology aside, all this means for businesses is that huge chunks of inventory can disappear when just one or two large advertisers commit their media budget. This becomes a problem if you require a specific billboard site. You know that billboard down the road, just outside your main competitor, facing traffic and pedestrians headed in your direction? Your best chance of securing it, when you want it, is to plan well ahead of the crowd by talking to DU opensource for expert opinions to make educated and informed decisions.
The bottom line is timing is everything when you are planning or buying OOH media. The further in advance you can plan, the better your chances of securing the billboard and advertising spaces on mass transit buses of your dreams. DU opensource make the entire process seamless!
For enquiries on how to SAVE 30% OFF on any of our OOH media platforms. Please CLICK the button to claim your discounts or call 01 342 7023, 0803 413 9103, 0802 583 2923 to share your campaign brief.
Promo ends September 2015.
Thank you for your continued patronage!
Tomorrow Friday, 29th of May 2015, Nigeria’s seat of power (Aso Rock) would receive new tenants namely Gen. Muhamadu Buhari and Prof. Yemi Osinbajo, who have been elected President and Vice president of the Federal Republic of Nigeria respectively.
In the next four years, they will preside over the affairs of this great country of over One Hundred and Seventy Million people.
With high expectations by Nigerians for “change” from their leaders, it means no excuse under any guise will be accepted or tolerated. As it stands now, the only change acceptable to the already traumatised citizens is the change that will usher in true dividends of democracy which includes uninterrupted power supply, security, economic growth and job employment. Anything less will amount to putting new wine in an old bottle or a disaster waiting to happen.
The past five months of 2015 have been an exceptional period in the history of Nigeria with many firsts recorded especially in the just concluded general elections. For the first time at least to my knowledge scarcity of petroleum products forced broadcast media houses, telcos, financial institutions and airlines to either suspend services, delay or cancel flights and shutdown businesses.
Out-of-home (OOH) sector was not spared. As an entrepreneur, employer of labour and advertising practitioner, the past five months have been truly exceptional for many reasons. The year started off with the “Wait and see” approach deployed by advertisers as 2015 general elections drew near. The rescheduled elections by INEC citing insecurity in the North-Eastern Nigeria as reasons further compounded fears of uncertainty and apprehension in an already charged and tensed atmosphere. The Nigerian economy by this time was already witnessing great shocks. Nigerians and foreigners for fear of violence, unrest or breakup as predicted by doomsday prophets relocated temporally to watch from afar but God saw us through.
The pressing question on the minds of citizens is which sector should the “change” agents begin from in the face of mounting obstacles from all sectors of the economy?
As an entrepreneur, a significant amount of our revenues goes to power generation. Most annoying and disturbing is fact that we still receive huge bills from an electricity distributing company covering our zone for services not rendered or for power we did not consumed after spending huge amount of money to generate power in our offices and illuminated billboards.
I would like to see a significant improvement in power supply being one of the critical infrastructures that affects all strata of our society. Micro, SME or large scale businesses will thrive. With improved power supply advertisers would redirect such funds to boost our economy and would likely increase advertising budgets and it would in-turn rub off on OOH advertising agencies.
After months of planning and strategising with the anxiety that followed 2015 general elections, now is the time to implement 2015 OOH marketing and communication campaigns.
The rollout time is now as 2015 is already far spent in order to catch up with unreached markets, audiences and consumers especially on the outside with OOH before they switch their loyalty.
The “wait and see” days are over, beat the expected rush from advertisers who are set to activate their 2015 campaigns on multiple platforms to make up lost periods. Place your order for bus transit advertisement and other mediums at discounted rates.
Hard-to-reach and on-the-go customers are patiently waiting to connect with products and services on the outside through OOH campaigns in Q2.
All platforms are available in Lagos, Abuja, Ibadan, Owerri, Enugu, Benin City, PH, Calabar, Uyo, Warri.
By integrating our wide range platforms into advertising campaigns, advertisers can dramatically increase the reach of their campaigns, as well as the engagement of potential customers. Increased reach and engagement produces better results which are relatively easy to track and analyze.
For site locations, routes, rates and presentation please call: 01-324 7023, 0803 413 9103, 0803 916 3770 or click button to order online
Congratulations, Nigeria successfully completed its presidential election!
2015 began with increased business activities for the Marketing Communications industry in Nigeria with the industry recording early gains as a result of election advertising across the country.
For instance, in some locations in Lagos, billboard sites that were previously no-go areas for regular advertisers suddenly became strategic sites for political parties and campaign organizations to place adverts for candidates vying for elective positions at the state and federal levels.
The gains even increased further for ooh agencies with the shift in elections dates. Many Ooh agencies smiled to the banks for no faults of theirs that’s if they received full payment before the announcement of presidential results.
For ooh agencies that are yet to receive payment and the party or candidates failed to win, keep faith and hope they see reasons to pay as it was no fault of yours and also pray they win in the March 11th governorship election.
Whatever category you fall into, I’m sure you supported your client with votes also aside exposing their campaigns.
For parties and politicians that won, it is highly likely to expect a campaign contract extension or renewal with ooh agencies; even if it’s just to flaunt their hard fought victory at the polls and new status as the new party in power at the national or state level or show appreciation to its supporters for voting for their candidates and parties.
Now that the palpable tension, apprehension, anxiety and heated debates are over, regular advertisers and loyal clients whose campaigns in some cases were stepped down for political campaigns, will be rewarded with extension of campaign exposure.
For regular advertisers, media buying in Q1 has been a “Wait and See” game or approach with ooh agencies and other businesses in Nigeria. At some point, questions such as “are you not in this country?” were asked by decision makers from advert executives seeking advert placements; which simply means: buying is on hold until the election cycles unfold or end. And for some that chose to be diplomatic they simply just said “we are still planning or financial year hasn’t ended yet.”
Whatever the case is and their reasons, the game is over and the winner has emerged.
My question is are we going to witness unprecedented OOH orders beginning from the second quarter now that Nigeria have decided GMB?
Congratulations to our president elect from all of us at DU opensource.
We would like to cease this opportunity to thank you for doing business with us and making 2014 business year a huge success. We look forward to doing many great businesses with you in 2015.
Your holiday season and the New Year will be filled with joy, peace and happiness. All of us at DU opensource wish you and your family Merry Christmas and a prosperous 2015.
Christmas being the busiest season of the year is usually characterized with plethora of events and activities to end the year and usher in another year.
The season consumers ensure that they are not left out in the once in a year celebrations irrespective of their financial status which sometimes are funded from savings made in the run up to Christmas.
As usual all that matters will be on sales during the season and anxious shoppers and consumers are advertiser’s targets.
For quote or campaign brief please call 01-342 7023, 0803 916 3770, 0808 559 7663, 0802 832 5833, 0803 413 9103 or click on button to send us a message or have us call you.